A business strategy company for athletes.

We partner with athletes to proactively create opportunities outside the game.

We all have an innate desire to leave a lasting impact on the world – a legacy that lives on far beyond our time. We’re here to help you acknowledge the past, embrace the present, and envision the endless potential of the future.

FOR ATHLETES

REimagine the future

BUSINESS DEVELOPMENT

CONTRACT NEGOTIATIONS | STRATEGY | MARKET RESEARCH | PHILANTHROPIC VENTURES| INVESTMENT CONSULTATION

We specialize in crafting strategic plans tailored to your passions that enhance your market presence, maximize commercial opportunities and propel you toward sustained success.

Brand partnerships

CONTENT DEALS | MARKETING PARTNERSHIPS | STRATEGIC BRAND INTEGRATION

We streamline collaboration between athletes and like minded partners to enhance visibility, attract new audiences, and encourage growth. Our innovative approach includes everything from co-branded campaigns and events, to licensing and manufacturing deals.

marketing solutions

AUDIENCE DEVELOPMENT | SOCIAL ANALYTICS | GLOBAL STRATEGY | CONTENT PRODUCTION | BRAND MANAGEMENT | PUBLIC RELATIONS |

Your brand is a powerful asset. We build personalized and impactful marketing strategies that help you grow, evolve and monetize it.

Athlete media production

full-service concierge

CRISIS MANAGEMENT | TRAVEL | HOSPITALITY HOUSING | LEGAL | WORKOUT & TRAINING

We assist athletes and their families in day-to-day off court services so you can focus on your on-court commitment.

We bridge the gap between brands & athletes, offering end-to-end solutions from talent procurement to digital marketing and execution, ensuring impactful partnerships & elevated brand presence.

FOR BRANDS

RETHINKING STRATEGY

KNUCKLEHEADS:

Talent Procurement & Business Development

We expertly match brands with the right athletes to amplify their marketing efforts through authentic & personalized storytelling. Let us assist you in harnessing the power of athlete collaborations to tap into new markets, enhance your brand’s value, and achieve lasting business growth.

BetMGM & KG Certified:

Contract Negotiation & Sponsorship

We leverage years of industry insight to secure favorable terms, ensuring partnerships are both cost-effective and impactful in achieving marketing objectives.

NESPRESSO DRAFT CAPSULE ACTIVATION

Experiential Activation & Production

In partnership with Nespresso, we built a branded, interactive athlete lounge, VIP experience, and media hub that brought their summer marketing campaign to life through the lens of the NBA Draft. We delivered an unmatched experience, attracting 35+ athlete / celebrity guests throughout the day and by the end of the event, 500+ people had come through the doors.

OUR VISION

TO Empower athletes to master their evolution and step into life’s next venture with conviction.

REBRAND was born from a simple truth: an athlete’s potential is not confined to their time in the sport. It grows, transforms, and transcends. We understand the unique challenges and opportunities at every stage of an athlete’s career, and we inspire athletes to continuously shape a legacy as enduring as their spirit. Every individual is an architect of their own story, one that evolves with each renewed ambition. We’ve built a team that empowers athletes to define and achieve success on their own terms, at any point along their professional journey.

Rebrand - get to know our team

50+ Years of sports & business development experience

The REBRAND team has a combined 50+ years of sports & business development experience, with backgrounds in athlete recruitment, athlete and coaching representation, public relations, marketing, and brand partnerships.

Chris Bernard

founder

Tabrez Yousuf

ATHLETE MARKETING

Rich Gray

ATHLETE MARKETING

Jaysson Peña

BRAND PARTNERSHIPS

Anesia Whitfield

MARKETING

Matt Folger

BUSINESS DEVELOPMENT

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